Men's fashion often coincide with women's fashions, so for men the same thing is happening. COLOR. For men of a certain age this is good. We all lose the color in our skin as we age so to replace that we need to put some color in our lives with our clothes. We all want to stand out to some degree and this is a great way to say "Hey, I really like myself, I think I am important enough to get that table over there at your restaurant." Use color to your advantage, use it to get attention.